With the weather hotting up and summer finally here, it’s important to keep those freezers fully stocked…and we couldn’t think of anything better than with delicious locally made Simply Ice Cream! Sally Newall, Managing Director, tells us more about her ice cream & sorbets with some great hints & tips for capitalising on sales.

When was Simply Ice Cream established?
Simply Ice Cream was set up in October 2005, supplying ice cream and sorbets in retail and food service tubs. We launched in one farm shop locally initially to test the water and now supply across the South East and beyond.

What makes your ice cream different?
We make award-winning indulgent luxury ice creams & sorbets by hand using natural ingredients, we hand whisk each small batch to produce a rich indulgent ice cream unlike any other ice cream on the market using double cream, milk and sugar and homemade additions, additions from other artisan producers or fresh Kentish fruit where possible. We do not use preservatives, stabilisers, emulsifiers or additives giving you a truly natural product.

What would be your serving suggestion for the ice cream?
Simply Ice Cream can be eaten as a standalone impulse buy when out and about or purchased in a 500ml tub for take home to serve as dessert in its own right or with a delicious dessert.  We have a wide variety of flavours in the range so there is something for everyone.

What tips would you give to retailers, delis and foodservice providers using your product? 
In the summer months to have the ice cream close to the till will always encourage impulse buys, promoting it with fresh Kentish berries as a quick and easy dessert offering.  In the colder months it’s a great addition to any dinner party served with hot desserts or with crumbles!

For foodservice the ice cream is great as it’s so creamy it holds its shape and doesn’t melt into a watery puddle.  Great as a standalone option or served with any dessert offering.

Which is your best selling flavour and are there any other USPs to be aware of?
The Honeycomb has been our best seller from the start but all of our flavours are fantastic. All our ice creams are vegetarian approved and our sorbets are also vegan, something which is of growing importance to consumers and a great USP to highlight at point of sale.

Simply Ice Cream is available via Curd & Cure in 150ml single serve tubs and 500ml tubs – for a full list of flavours take a look at page 62 of our Spring/Summer 2019 brochure.